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What’s the Right Viva La Vulva Product for You? A guide to natural postpartum care
Apr 30, 2025
When it comes to postpartum care, we don’t think mamas should be left to figure it out alone!
That’s why we’re stoked to stock a curated range of Viva La Vulva products here at Bear & Moo. This fellow Kiwi brand creates natural and practical postpartum care to help you heal, soothe, and feel more like you after birth.
That’s why we’re stoked to stock a curated range of Viva La Vulva products here at Bear & Moo. This fellow Kiwi brand creates natural and practical postpartum care to help you heal, soothe, and feel more like you after birth.
Whether you're prepping your hospital bag or already in the early newborn days, we’re here to help you choose the right mix of products to support your body before and after baby arrives.
Who Is Viva La Vulva?
Founded in Aotearoa, Viva La Vulva is all about supporting the physical side of pregnancy and postpartum recovery. Their range is designed to help with tearing, tenderness and all the real stuff that happens before, during and after birth using products without any hidden nasties.
The Viva La Vulva Products We Stock (and Why Mamas Love Them)
We’ve got five of their top sellers here at Bear & Moo. Here’s what they do and when to use them:
1. Good Witch Hazel Tincture
The top-selling postpartum MVP
This powerful, anti-inflammatory tincture is a staple for soothing sore tender bits after birth. Add it to your soon to be BFF Peri Wash Bottle for calming the chaos and promote healing naturally.
Use: After birth
Hot Mama tip: A few drops diluted goes a long way- keep it in the fridge for an extra cooling hit.
Hot Mama tip: A few drops diluted goes a long way- keep it in the fridge for an extra cooling hit.
2. Healing Perineal Spray D.I.Y Kit
Make it your way
This DIY kit gives you the goods (Hypericum + Calendula) to mix your own spray. Great for mamas who like to keep it simple, natural, and hands-on.
Use: After birth
Hot Mama tip: spray a bit on your maternity pad for extra soothing relief.
Hot Mama tip: spray a bit on your maternity pad for extra soothing relief.
3. Postpartum Padsicle Gel
Next-level cooling
This soothing aloe vera gel is packed with witch hazel and calendula, basically a spa treatment for your perineum. Squeeze a dollop on a pad, freeze it, and thank yourself later.
Use: Before birth (prep those pads!)
Hot mama tip: Store tube in the fridge so the gel is nice and cool when using!
Hot mama tip: Store tube in the fridge so the gel is nice and cool when using!
4. Healing Perineal Spray - Ready to Use
The bottle of pure magic
Pre-mixed formula including The Good Witch Hazel for extra healing powers, mixed with the OG mother-of-all-healing-tincture Hypercal. Ideal if you're short on time (or energy) but still want natural healing on hand.
Use: After birth
Hot mama tip: Pop this in your hospital bag—you’ll be glad it’s there.
Hot mama tip: Pop this in your hospital bag—you’ll be glad it’s there.
5. Perineal Massage Oil
Prep your body for the big day
This gentle, nourishing oil supports skin elasticity and can help reduce the chance of perineal tearing during birth. Use it from around 34 weeks as part of your weekly pre-birth prep.
Use: Before birth
Hot mama tip: This formula is great as a general massage oil too
Hot mama tip: This formula is great as a general massage oil too
Pre-birth vs. Post-birth—What Should I Use and When?
Here’s a simple guide to help you figure out what belongs on your prep list and what you’ll want in those first few weeks after birth:
When
|
What to Use
|
Before Birth
|
Perineal Massage Oil (from 34 weeks)
Padsicle Gel (prep pads) |
After Birth
|
Witch Hazel Tincture
Healing Perineal Sprays (also can be used for c-section) Padsicle Gel (frozen & ready to use) |
Why We Back Viva La Vulva
We love what Viva La Vulva stands for: real, honest, natural support for mamas and effective products that help you heal.
We’re stoked to bring their bestsellers to Bear & Moo, and we’re always here to help you figure out what suits your needs best.
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